Laundry detergent that fights tough stains without dyes or artificial brighteners? Here it is. Our concentrated formula is plant-based, biodegradable, cruelty-free, and void of the bad stuff (looking at you parabens, petroleum, phthalates and phosphates).
32 oz Essential Detergent
Fragrance-Free: A scentless and simple option for a maximum clean that leaves no trace
Dream Clean: A warm and welcoming blend of citrus, vanilla, and amber to spice up your spin
Herbal Clean: A calming breath of fresh air in white lavender, sandalwood, and shea blossom
Coastal Clean: A grounded and relaxing wave of lime, lavender, and cedarwood.
Eco-friendly & cruelty-free
Recyclable packaging
Fragrance-Free option is dermatologist-tested and safe for sensitive skin
Customer Reviews (4.8 / 5 · 19 reviews)
Ella★★★★★
This concentrated formula really cut through the greasy pizza oil on my jeans in one wash, and I love that there's no artificial brightener smell clinging to my clothes afterward.
Grace★★★★★
Tackling ketchup stains on my kid’s shirt with no pre-treating and they came out completely clean—that’s a win. The fact that it’s plant-based and free of dyes is a bonus I feel good about.
Violet Z.★★★★★
I’ve been using this for a week now and the concentrated formula means I only need a small amount per load, which is great. Even old coffee stains came out after a pre-treat, and I love that there’s no fake scent or dyes.
Elizabeth★★★★★
Finally, a detergent that actually removes spaghetti sauce stains without that chemical smell. The plant-based formula feels gentle on my clothes but still gets everything clean. I've been using it for two weeks and my whites look just as bright as before.
Lucy W.★★★★★
This stuff actually got spaghetti sauce out of my kid’s white shirt on the first wash, no pre-treating needed. Love that it’s plant-based and doesn’t leave that fake perfume smell.
Samuel★★★★★
I’ve been using it for a month now and my white shirts still look new—no yellowing from harsh chemicals. The concentrated formula means a little goes a long way, which is great.
Elizabeth★★★★★
Finally, a detergent that actually gets grass stains out of my kids' knees without that strong chemical smell. The plant-based formula suds up nicely even in cold water, so I don't worry about fading our clothes.
Mia O.★★★★★
First load left a weird residue on dark clothes, but after switching to a warm rinse cycle the stains came out way better than my usual brand. No strong perfume smell either, which my skin appreciates.
Olivia S.★★★★★
I’ve been using it for two weeks and my kids’ grass stains are gone without any pre-treatment. The plant-based formula is gentle enough for my sensitive skin, and it leaves no chemical smell after washing.
Sebastian T.★★★★★
The concentrated formula really cuts through grease on my kitchen towels, and I like that there's no lingering fake scent. My kid’s grass stains came out after just one wash, which surprised me.
