Laundry detergent that fights tough stains without dyes or artificial brighteners? Here it is. Our concentrated formula is plant-based, biodegradable, cruelty-free, and void of the bad stuff (looking at you parabens, petroleum, phthalates and phosphates).
32 oz Essential Detergent
Fragrance-Free: A scentless and simple option for a maximum clean that leaves no trace
Dream Clean: A warm and welcoming blend of citrus, vanilla, and amber to spice up your spin
Herbal Clean: A calming breath of fresh air in white lavender, sandalwood, and shea blossom
Coastal Clean: A grounded and relaxing wave of lime, lavender, and cedarwood.
Eco-friendly & cruelty-free
Recyclable packaging
Fragrance-Free option is dermatologist-tested and safe for sensitive skin
Customer Reviews (4.5 / 5 · 19 reviews)
Owen★★★★★
Even my fiancé’s greasy work shirt came out spotless after a single wash with this stuff. Love that it’s plant-based and perfume-free, so our clothes just smell clean.
Miles D.★★★★★
Had to scrub my kid's grass-stained jeans twice with the old stuff, but this got them clean on the first wash. Love that it's plant-based and doesn't leave any weird chemical smell. Works great and feels good not having dyes or brighteners in our laundry.
Abigail★★★★★
I was skeptical a plant-based detergent could handle my kid's grass stains, but this stuff lifted them right out after one wash. The fact that it's dye-free and biodegradable makes me feel better about using it every week.
Emma★★★★★
Got this to remove a set-in coffee stain from a white shirt after just one wash — the concentrated formula really does the work. I’ve been using it for a month now and my clothes feel clean without that chemical residue. Nice to finally have a detergent that’s tough on stains but gentle on sensitive skin.
Eli S.★★★★★
I was skeptical about a plant-based detergent handling my kid's muddy jeans, but this stuff lifted everything out in one wash. Love that there’s no chemical smell or residue, just clean clothes.
Richard★★★★★
I was skeptical about a plant-based detergent matching my old one, but this stuff lifted a grease stain from my shirt on the first try, and my clothes feel soft without any leftover scent.
David★★★★★
Two washes got out a red wine stain I thought was permanent, and my skin didn’t react at all to the plant-based formula—huge relief.
James★★★★★
I’ve been using this for a few weeks now and the plant-based formula handles grass stains from my kid’s jeans just as well as the harsh stuff I used before. It’s nice to have a detergent that actually works without that fake fragrance smell.
Lily★★★★★
The concentrated formula really works—a small amount tackled a set-in grass stain on my kid's jeans without needing a second wash. I also love that it's completely scent-free and doesn't irritate my sensitive skin.
Harper B.★★★★★
Spilled red wine on my white couch and this got it out completely with one wash, even without bleach. The concentrated formula means I use way less per load too, which makes the bottle last forever.
