Laundry detergent that fights tough stains without dyes or artificial brighteners? Here it is. Our concentrated formula is plant-based, biodegradable, cruelty-free, and void of the bad stuff (looking at you parabens, petroleum, phthalates and phosphates).
32 oz Essential Detergent
Fragrance-Free: A scentless and simple option for a maximum clean that leaves no trace
Dream Clean: A warm and welcoming blend of citrus, vanilla, and amber to spice up your spin
Herbal Clean: A calming breath of fresh air in white lavender, sandalwood, and shea blossom
Coastal Clean: A grounded and relaxing wave of lime, lavender, and cedarwood.
Eco-friendly & cruelty-free
Recyclable packaging
Fragrance-Free option is dermatologist-tested and safe for sensitive skin
Customer Reviews (4.5 / 5 · 21 reviews)
Daniel Z.★★★★★
I was skeptical a plant-based detergent could handle my greasy apron stains, but this concentrated formula lifted them out in one wash. Love that it's free of dyes and artificial brighteners—my sensitive skin hasn't reacted at all.
Ella W.★★★★★
Tough stains from my kid’s grass-stained knees came right out after just one wash with this, and I love that there’s no artificial brighteners or heavy scents. The plant-based formula feels gentle on clothes but really gets the job done.
Owen★★★★★
Even my fiancé’s greasy work shirt came out spotless after a single wash with this stuff. Love that it’s plant-based and perfume-free, so our clothes just smell clean.
Miles D.★★★★★
Had to scrub my kid's grass-stained jeans twice with the old stuff, but this got them clean on the first wash. Love that it's plant-based and doesn't leave any weird chemical smell. Works great and feels good not having dyes or brighteners in our laundry.
Abigail★★★★★
I was skeptical a plant-based detergent could handle my kid's grass stains, but this stuff lifted them right out after one wash. The fact that it's dye-free and biodegradable makes me feel better about using it every week.
Emma★★★★★
Got this to remove a set-in coffee stain from a white shirt after just one wash — the concentrated formula really does the work. I’ve been using it for a month now and my clothes feel clean without that chemical residue. Nice to finally have a detergent that’s tough on stains but gentle on sensitive skin.
Eli S.★★★★★
I was skeptical about a plant-based detergent handling my kid's muddy jeans, but this stuff lifted everything out in one wash. Love that there’s no chemical smell or residue, just clean clothes.
Richard★★★★★
I was skeptical about a plant-based detergent matching my old one, but this stuff lifted a grease stain from my shirt on the first try, and my clothes feel soft without any leftover scent.
David★★★★★
Two washes got out a red wine stain I thought was permanent, and my skin didn’t react at all to the plant-based formula—huge relief.
James★★★★★
I’ve been using this for a few weeks now and the plant-based formula handles grass stains from my kid’s jeans just as well as the harsh stuff I used before. It’s nice to have a detergent that actually works without that fake fragrance smell.
